Influence is not just marketing. It’s about expanding the gaps between what already exists, to make changes. The Latin meaning behind ‘advert’ explains it plainly, ‘turn to/toward’, a readjustment to focus on what’s next. We must train ourselves to take a fresh viewpoint, which is often just as impressive as inventing something from scratch. When we make new things familiar and familiar things new, Rory explains, a kind of poetry happens. And with that we munch on our re-invented Nice-r biscuits. After an hour with Rory, advertising looks a lot like art.
Yes! I like the idea of creating space around what already exists, to make way for the new.